Homecoming of Rebirth

Page 1239

It was Qi Lei who said the following words for him, "That is to say, when the finalization and mass production schedules are removed, the time left for Nokia to debug the system is only half a year at most."

"As for software coverage and ecological construction, that's something after the mobile phone goes on the market. They shouldn't think about it in the past two years."

Paulson, "Yes!"

"And for us, system debugging can start today! Haha!!"

At least in terms of system and ecology, Sanshi is no longer tied with other competitors, but far ahead.

After watching Unit 0, Paulson mentioned another important thing.

"Qi, I want to know your pricing and marketing strategy!"

Well, the old problem is repeated. As a financial company, Paulson always wants to do evaluation and product analysis.Otherwise, he would feel uncomfortable all over and feel uneasy.

But now, he can't make an assessment, and lacks a lot of important data.

For example, what exactly is Qi Lei's marketing strategy? Is he talking about not spending money on advertising, or is it true.

Another example is what price Qi Lei wants to set for the new mobile phone.

and so……

"Qi!" Paulson was extremely serious, even a bit bitter and bitter: "You must give me an accurate answer, otherwise I will not be able to explain to those investors on Wall Street."

Qi Lei wanted to laugh when he saw him like that. After thinking about it carefully, it seemed that there was nothing to keep secret about this matter, and Paulson's cooperation was needed in the marketing process.

So, tell him and tell him.

"Come with me!"

Bringing Paulson into his office, Qi Lei asked the secretary to find a document from the file cabinet and throw it to Paulson.

"Everything you want to know is here!"

Paulson took it, and subconsciously wanted to find a good place to sit and watch it slowly.

However, Qi Lei originally didn't have an office in the Modu Lab, and because he was stationed here for a long time, Sam gave him a temporary one.

So, it's really temporary, not much space, no sofa, not even a guest chair.

Paulson scanned around a lot, and finally took Qi Lei's boss chair cheekily.During the period, I also complained, "You said you were the boss, and you didn't say change to a bigger place!"

Qi Lei curled his lips, "Your office is quite big, why don't you give it to me?"

When Paulson heard this, he didn't even think about it, "Okay! As long as the smart phone is successful, I'll give you the president!"

As he spoke, he took out his reading glasses from the inner pocket of his suit and looked at them quietly.

Qi Lei didn't bother him, he just sat on the table and waited for him to finish.

Originally, the document was not long, not to mention, Paulson could not be quiet.

After turning two pages, I became restless, "You really don't intend to spend money on advertisements!?"

This is a plan for the establishment and promotion of offline stores before Sanshi mobile phone goes on the market. The part about store construction is normal, and the investment is even a bit high.

Because Qi Lei's requirements for decoration, store layout, shopping guide and other standards are not at all the standard of a conventional mobile phone store, but a bit inclined to the standard of a luxury store, and the form is a brand-new electronic product experience store model.

That's all right, and Paulson has no objections.

However, the cost of advertising and promotion is really saved, as he said, only tens of millions of dollars.

Well, it looks like tens of millions.However, you should know that this is the total cost of global promotion.

Moreover, compared to the investment of tens of billions or hundreds of billions in smart phones, tens of millions are not proportional at all.

Paulson looked down, and couldn't help shaking his head speechlessly, because Qi Lei didn't need to answer, the plan had already marked where the tens of millions of promotional expenses were spent.

Except for projection advertisements on iconic buildings in several metropolises around the world, there is no advertising expenditure.

For example, Times Square in New York, Empire State Building, Tokyo TV Tower, Eiffel Tower, London Eye and so on.

Paulson was extremely curious, "Qi, how are you going to promote it?"

Qi Lei pondered, "The specific promotion process, I will tell you in detail later. It is quite complicated, you just need to know that our advertising expenditure is only tens of millions."

"Okay!" Paulson could wait at this point of time, so he didn't ask any further.

I continued to flip through the proposal, only to see the column about the estimated pricing of smartphones, and I felt bad all of a sudden.

"No!! This pricing needs to be renegotiated!"

Staring at the eyeballs: "749 to 949 dollars? Who are you selling it to!?"

949! ?

Maybe many people have no idea about this number, not to mention domestic, let’s talk about North America!

In this era, Americans generally buy mobile phones in two situations:

One is to sign a contract with a telecom operator and promise package consumption.

In this way, no matter how high-end mobile phone you want, you only need to pay a little money.

Even the best phones on the market are priced so low that you doubt your life.

The other is to buy directly.

For mobile phones of international brands such as Nokia and Motorola, high-end phones are at least one-third cheaper than domestic prices, or even more, which is about [-] to [-] US dollars.

Even the smartphones that are being hyped up now, whether it’s Nokia, Apple, Microsoft, Blackberry, etc., should be priced between US$500 and US$600, which is about 4000 to 5000RMB.

In fact, even in Qi Lei’s original time and space, Apple’s mobile phone had already dominated the high-end mobile phone market, and the price started at 600 US dollars, and they dared not break the starting price beyond 700 US dollars.

So, now let’s look at the pricing of Qi Lei’s mobile phones. The starting price is 749, and the highest-end model costs 949 US dollars?

Paulson said to himself, are you crazy about money?Who will pay for your high price?

Now he understands what Qi Lei said earlier - cost?Not worth mentioning in front of the income!

Oh, it's just so insignificant?

The price range of 700 to 900 US dollars, such a high price is really not worth mentioning, he can spend whatever he wants on research and development costs.

"Qi, what on earth are you thinking? We don't have much advantage in the first place, and the price is higher than other competitors. Isn't this courting death?"

But Qi Lei smiled slightly, "Because everyone has set the price of mobile phones in the range of 500-600, we have to start from 700!"

Paulson, "??"

I don't understand it at all, it's just nonsense.

However, no one knew what Qi Lei and Paulson said that day. In the end, the old man did not continue to object to the price range of 700 to 900 US dollars.

After staying in Shanghai for a day, Paulson returned to the United States happily, bragging when he saw everyone, "It's stable this time! The Sanshi mobile phone will surprise the world. It is an unparalleled masterpiece!"

Competitors such as Microsoft and Apple who boasted feel guilty.

We are still here!How did you become a great masterpiece?Overblown?

But Paulson's status can't be held back. The name of a big boss is still useful, at least some people believe it.

In addition, the words that come out of his mouth are news, not to mention, he is talking about the much-anticipated smart phone.

It soon became known to everyone, and everyone thought that Sanshi was safe this time.

However, no one thought that the three stones were not stabilized because of Paulson's bragging, but three stones became a big joke.

Because, on a dark and stormy night, Paulson's personal computer was hacked.

The photo of the three-stone No. 0 unit that Qi Lei sent to Paulson before was leaked from Paulson's email, and it only took one day to spread all over the world's Internet .

That was really overwhelming, even the traditional media joined in and rushed to report.

That brick was completely popular!

Moreover, the media also attached a description: "This time it is stable, an unparalleled masterpiece, Sanshi's first-generation smart phone-metal brick."

The major columnists even ridiculed:

"This is indeed a great masterpiece, a miraculous creation that the president of Desheng would fall in love with, and a mobile phone that is suspected of being a building material was born."

……

"I hope it's a joke because it's so funny and so sad!"

……

"It is said that the wise Mr. Paulson invested tens of billions of dollars for this brick. This is definitely the most expensive building material on this planet."

……

"The Chinese once again showed us their manufacturing level. Maybe Mr. Qi thinks that turning his head with his back on his back is the most fashionable display at the moment."

……

Netizens, as well as those who have expectations for Sanshi mobile phones, are also crazy.

That's it?

Looking forward to something like this! ?

……

Chapter 610 Faith

Everyone hated that brick so much that they started the crusade mode.

As the definer of smart phones, Sanshi Company handed over such an answer sheet, which is really unacceptable.

But during this time, Qi Lei was better in China, but Paulson was scolded miserably and ridiculed badly.

Not only the media and the Internet are laughing at Desheng for making a failed investment, but even the Wall Street allies who joined forces to invest in Sanshi began to question, "What is Sanshi doing? What is Qi Lei doing?"

In their eyes, Qi Lei is a worker for Wall Street, and they still maintain a high attitude towards this matter.

In this regard, Paulson went around to put out the fire and appease shareholders.

Suffocated!

Yes, it's not depression, but holding your breath and being unable to speak.

I can only go to Qi Lei to complain, "You bastard, what kind of bad idea did you come up with!"

Well, President Desheng's personal computer is not so easy to hack, all of this is Qi Lei's conspiracy, he deliberately leaked the bricks through Paulson's hand.

"Now I'm starting to wonder if this is a good marketing strategy. After all, you've tried the down jacket once, and many people have already seen your trick."

The implication is that it is really uncertain whether the method of promoting before suppressing will work this time. You, a master of communication, may smash the golden signboard.

In fact, Paulson's negative attitude is not all because of being scolded miserably during this period, but part of the reason comes from an old friend of the Chinese people - Dr. Levistan.

Last time, Levistan participated in the whole down jacket marketing process. After returning home, he conducted in-depth research and thoroughly understood Qi Lei's routines.

As soon as the bricks were leaked this time, Levistan saw through everything, and took the initiative to contact Paulson, telling him, "Mr. It’s not a clever means of communication anymore.”

Levistein is also kind, and indeed many people are doing research.

Think about it, it only took half a year for Bingcheng down jacket to go from unknown to global popularity, and Lafayette Lagerfeld's definition of Chinese style has driven the popularity of Chinese aesthetics in the world.

That is to say, Qi Lei and the Chinese apparel companies all won that marketing campaign.

It can be called a business miracle, how could no one study it?

So, at this juncture, are you still doing this trick?It can only show that you, Qi Lei, are stupid.

But when the wind blows from Levistan's pillow, Paulson is also a little flustered, so he blows Qi Lei, "You have to be careful, it's not so easy to copy the down jacket case now."

Not only did Qi Lei not listen to this, but he was still in the mood to ridicule.

"Uncle Bao, how many times have I told you, don't listen to old Levi and pretend to understand, just give him some coolie work, and don't let him participate in serious things!"

Paulson, "..."

Wen Qi Lei continued: "Return the down jacket? If I play down jacket marketing again, it will be a blow to my own brand."

Half-jokingly, half-seriously said: "I have already thought about it. Once the mobile phone thing is over, I don't have any goals in the short term. I don't care about Sanshi. I will retire."

"At that time, I will pass the time by being a teacher and a marketing consultant for you companies."

"So, do you think I'll lose my job for the rest of my life?"

Paulson, "?!!!"