Homecoming of Rebirth

Page 848

However, quite a few people will completely fall into the halo of the halo.

Chapter 375 Creepy

After the previous insight model was over, what Qi Lei and Lao Qin talked about was [Halo Effect].

At that time, there was a set of data that made Lao Qin very curious.

The special task of the sixteenth class is to beautify the Japanese country, and it has been bombed repeatedly, with little effect.

However, the turning point came after the school canteen changed its products.

A large number of Wa country comics, as well as high-end stationery, came in, although not many were sold, but the attitude towards Wa country in the questionnaire survey has been significantly improved.

Old Qin didn't understand where the root cause was, Qi Lei told him that this was the [Halo Effect].

The students of No. [-] Middle School saw the Japanese comics and high-end stationery, and regarded them as the overall characteristics of the Japanese country. Subconsciously, they thought that the Japanese country was good in all aspects, at least much better than us.

Moreover, this kind of subconsciousness is irrational, blind, and even extreme, and it will radiate to all aspects of Japanese cognition.

Some immature ones even develop a sense of protection.

Protecting the country of Wa is actually protecting the beautiful fantasy of the country's comics in the subconscious.

Then why was Lao Qin so impressed, which led to this seminar?

Because at that time, Qi Lei used the entertainment industry as an example to Lao Qin.

Qi Lei told Lao Qin that no matter how fast the development of the entertainment industry is, it will inevitably go through several stages, unspoken rules and capital chaos, which cannot be escaped.

It is not uncommon to count the entertainment industries in Hollywood, Japan, South Korea, Hong Kong and other places in such a way.

But the problem is that our entertainment industry developed relatively late. When we were in chaos, Japan, South Korea, Europe and the United States had already reached maturity.

A complete industrial system, as well as systems and experience, is bound to complete domestic entertainment.

However, when Hollywood blockbusters are better than yours, Japanese and Korean idols are more avant-garde than yours, and know how to capture the hearts of fans better, the halo effect will appear.

You know, entertainment, film and television are the most acceptable cultural output, none of them!

Western democracy, freedom, heroism, and Western-style values ​​will be poured in through film and television works and idols, and nothing can be stopped.

Even the "mother culture" and "neutralization" with colorful hair will be thrown in.

At this time, internal entertainment cannot compete.

These stars in the mainland are not saying that their quality is not good, but that the overall packaging is a big difference, and the film and television level and content are also a big difference.

Compared with Japanese, Korean, and European and American entertainment idols, they are like bumpkins.

It stands out!It will be defined by young people as the main characteristics of Japan, South Korea, Europe and the United States.

The halo effect is a major feature, masking other features, thus creating a bias.

In fact, the stereotyped influence of the West on China is also caused by the halo effect.However, it is just the opposite of the domestic situation.

In foreign countries, if you look down on you, no matter how good you are, they will look down on you.

But in China, it is too much to look at, no matter how bad you are, you will turn a blind eye.

Don't underestimate this kind of prejudice. Take China as an example. The young people of that generation started out as Han, Han, and Japan, and yearned for the West.

How many later evolved into hating the country and hating the party?Beautiful day?How many people have caused great harm to our rise?

After hearing this, Lao Qin was terrified.

It's just a psychological theory, and no one has ever interpreted it from this perspective.

Because of this, Lao Qin was very impressed, so when Qi Lei called him in Hong Kong, he didn't say a few words, but only revealed a little bit of meaning, Lao Qin understood everything, and was pushing his hand intentionally.

Lao Qin is also very clear about the reason. Hong Kong Entertainment has a mature entertainment system, a complete industrialization level, and mature experience.

Introduced to the mainland, as long as the problems in the Hong Kong circle are overcome and the entertainment industry in the mainland can be appeased, it will be of great benefit to the overall level of entertainment works and the standardization of the industry.

At least, it will not make the entertainment culture of Japan, South Korea, Europe and the United States so prominent in the mainland as it is now.

Young people have their own local entertainment content to consume, so they will not be too superstitious about foreign entertainment.

Of course, at this moment, Qi Lei and Dong Beiguo were talking about the [Halo Effect] on stage, not to make the people below worry about the country and the people, just like Lao Qin, and think about the overall situation.

It's impossible for the people below to think so much, most of them are businessmen, and they still see profits in their eyes.

Therefore, Qi Lei's lecture on communication here is not to make them understand, but to frighten them.

He roughly talked about what is called [Halo Effect]. As for the things he said to Lao Qin and the impact he foresaw, Qi Lei didn't mention it at all.

As a result, the bosses in the audience were stunned!

The more you listen, the more confused you become?What does the halo theory have to do with Hong Kong entering the mainland?

Haha, that's what I want.

It doesn't matter if you don't understand, you can guess.

The higher-ups asked two outsiders to preside over the seminar and also taught communication studies, which was enough for them to think about it.

As long as you think about it, then this meeting will not discuss issues from the perspective of economic interests.

If you wait until everyone in your circle has finished speaking, and everyone is talking about interests and the market, then it's over, Dong Beiguo and Qi Lei can't turn the sky around.

Let them know that the main character of this meeting is communication, not the market, nor the economy, and not the petty little things in your mind.

Just like that, Qi Lei spoke vaguely.

The people below were dumbfounded, but Dong Beiguo on the stage was very complacent.

Looking around the audience, I found that some people understood it, and some people pretended not to understand it.

After Qi Lei finished speaking, Principal Dong Da laughed, "That's probably what it means, everyone will study it when they go back."

I looked at my watch, "It's time, let's continue in the afternoon! Afternoon..."

Looking at Qi Lei, "What are you talking about this afternoon?"

Qi Lei laughed, President Dong is going to turn the seminar into a communication class?

But it’s pretty good. I can’t guarantee anything else. He can teach communication studies for a year.

"Let's talk about [Cultural Shock] this afternoon!"

Dong Beiguo thought, what is culture shock?Didn't you hear Xiao Liao and the others say that?

But on the lips, "That's all right, that's all! Tsk tsk, this is great."

After finishing speaking, lift your ass and leave.

President Hua Yi, who was still standing on the stage, didn't stare out his eyes, so why continue in the afternoon?I'm not done yet!

Unfortunately, Dong Beiguo had already got up and left the field first.

Others saw that the "protagonist" had left, so let's go!

Liu Wang always messed up on stage.

After leaving the conference room, Dong Beiguo and Qi Lei turned around and entered the principal's office.

Well, diagonally across the door.

Dong Beiguo seemed to have won the first battle, "Scared?"

Qi Lei gritted his teeth, "It's almost there, is Boss Wang's face turning green without looking at Huayi?"

Dong Beiguo, "That's good, otherwise the next meeting won't be held."

Qi Lei also felt the same way, the seminar not only depends on the results, but also depends on the attitude.

If some problems can be solved at the meeting, Lao Qin will save a lot of trouble in implementing them.

As he was talking, someone knocked on the door.

"Enter!"

Dong Beiguo and Qi Lei looked at the door at the same time. Surprisingly, it was the two directors who pushed the door in - Director Zheng and Director Wang of Bayi Factory and Beijing Film Factory.

As soon as the two came in, they smiled at each other, "Mr. Dong, Mr. Qi is here! Let's sit and sit, I don't know if you like it or not?"

He stretched out his hand not to hit the smiling face, but Dong Beiguo couldn't put on airs any longer, let the two of them in, and made tea himself.

After the four of them sat down, they chatted at first, and after a long time, the two of them expressed their intentions.

Old Wang from Beijing Film Studio spoke first, and asked Dong Beiguo, "Mr. Dong, did the [halo effect] mentioned at the meeting mean that foreign film and television works will affect Chinese people's judgment of the West?"

Dong Beiguo and Qi Lei raised their eyebrows when they heard this.

You know, just now Qi Lei just explained a noun, but didn't go deeper, Lao Wang actually thought of this step.

Dong Beiguo laughed and said, "Director Wang has a vision!"

Lao Wang waved his hand, "It's just a coincidence that farsightedness is out of the question."

With a bitter smile, he said, "Let's put it this way, what I studied back then was journalism, which came from Zhejiang."

"Oh!"

That's no wonder, it turned out to be an expert.

The purpose of Director Wang's visit is not to discuss the halo effect, he is here to find out.

how to say?

Now that he knows what the halo effect is, and he also thinks of the purpose of talking about the halo effect at the meeting, it is not difficult to imagine that if Beiguang was instructed to talk about this at the meeting, then the above should have adopted Beiguang Suggestion, I intend to introduce Hong Kong entertainment.

It is very important for Director Wang to confirm this news.

You know, Beijing Film Studio should be the best among all the film studios in the mainland.

Of course, they don't want anyone to grab their jobs, but if it's what the above means, then it's another matter.

Even if someone snatches it, for Beijing Film Studio, it is a matter of eating more and eating less. At least there is not too much pressure on survival, and life is hard at best!

However, Factory Manager Wang is still naive. With Dong Beiguo's shrewdness, can you make a fool out of him?

After a round of Tai Chi, Director Wang felt that he had asked everything, but he was very confused when he didn't ask anything.

As for Mr. Zheng from the Bayi Factory, he also came here to talk, but his starting point was different from that of Lao Wang.

It's still a matter of situation. Bayi Factory doesn't have to worry about running out of films, nor does it have the problem of not being able to survive.

They are more relaxed than Beijing Film Studio, and they are too busy with shooting tasks in the army and the party alone!

What Mr. Zheng is concerned about is not the [halo effect]. As a soldier, he has a sense of mission and responsibility.

What he cares about is 【Cultural Shock】!

Although he didn't understand the word, it sounded scary.

"Old Dong, tell us, what is culture shock?"

Mr. Zheng is also from the Northwest, and he is half of the same hometown as Dong Beiguo.

When Dong Beiguo heard it, what should I say?I just heard this term too!

However, since people asked, then bite the bullet and say it!

Fortunately, the literal meaning of this professional term is easy to understand.

"Brother Zheng! It probably means...Cultural shock! A country, a nation, culture is the foundation! Once in shock..."

Inadvertently glanced at Qi Lei, and saw this kid shaking his head at him without any trace, meaning, "Stop talking!!"

But that's half the story.

Dong Beiguo: "..."

"This, this..." Suddenly remembered that Liao Fanyi and Qi Lei talked about [sleep effect] before.

It probably means very close!

"This...shock, as the name suggests, is the collision of Eastern and Western cultures. We may..."

Qi Lei rolled his eyes when he heard what he said, stop now!If I continue, I won't be able to come back.

Forcibly resulting in Huatouer, "Principal Dong means [culture shock], the professional explanation is: when communicating across cultures, familiar things suddenly become unfamiliar, and various psychological discomforts follow. This form , known as [culture shock].

At this time, Old Wang of Beijing Film Studio said, "President Qi's professional knowledge, I have to say, is solid!"