Homecoming of Rebirth

Page 828

Peak, approaching the 40 mark, 39.14!

This figure made all the leaders of CCTV dumbfounded.

Zou Tai came back to his senses and looked for the computer immediately.

It’s not ignorance, but it’s shocking, the fourth issue, the advertising revenue of a single issue is 6600 million!

Among them, Backgammon is 825 million. Duan Yonglin probably wants to call Qi Lei again, and he probably wants to tear up the contract.

However, Zou Chengbin was wrong.

Not only did Duan Yonglin not complain to Qi Lei, but he was thinking about advertising investment in the second season.

There is no other reason. Since Backgammon's "Longing for Life" was broadcast, sales of VCDs have increased by 17%, sales of telephones have increased by 9%, and sales of learning machines have increased by 74%.

The surge in sales brought about by advertising has begun to appear.

Does he still care about the advertising fee?

To be honest, Duan Yonglin never expected this result.

Since 96, I have advertised on CCTV and various David TVs, but the effect is not as good as every year.

How come the longing for life suddenly exerts force?

He didn't know that the title implantation of this kind of reality show and his commercials are completely different things!

Now, there is a backgammon VCD in the Diaojiao building in Mufu. Hua Tsai and the others are here, and they can still use it to sing karaoke. What is the effect of this?

Tang Xiaoyi used the backgammon learning machine to play FC games and practice typing, so what is the effect?

Even the landlines of the village committee have been replaced by BBK ones. Will the effect be the same as that of dry commercials?

Duan Yonglin stopped calling Qi Lei to complain, but Qi Lei received a call from another person.

The last time I was watching a movie, I saw the leader of the Mango TV station.

"President Xiao Qi, there are a lot of adults, don't argue with our local station. It is indeed our fault to plagiarize President Xiao Qi before."

The posture is very low, and I apologize when I come up.

Qi Lei is packing up his things here, because although CCTV has only broadcasted the fourth episode, their filming task is almost finished.

The materials for all twelve issues are only a little short of the last.

How can I have time to listen to the nonsense of Mango TV?

"Let's get straight to the point, I'm not that narrow-minded."

Hearing it from the other side, he rolled his eyes, because everyone knows that you are narrow-minded, why is your face so big!

But, let Qi Lei talk, Mango Terrace really has something to ask for.

Since Qi Lei is so straightforward, then...

"Help!!"

Yes, I asked Qi Lei for help.

"Longing for Life" became a big hit, and the "Summer on the Island" they produced was never shot at all.

In order to reduce losses, moreover, the audience on Saturday has already been robbed by the longing for life, and "Quick Book" is also terrible. It can be said that Mango Channel has fallen into a huge crisis.

But, again, the reality show model has just come out, and no one has studied it as deeply as Beiguang or Qi Lei.

It's really just that the homework is put there for you to copy, and you can't even copy it.

For a while, various TV stations couldn't find any programs that could compete, and Mango TV naturally couldn't recruit.

Besides, "Summer on the Island" has been shelved there, so what should I do?

In the end, Taili studied for a long time, and maybe only Qi Lei could help them tide over the difficulties.

"Mr. Qi, please show me the way! Taili has decided to make a major revision of "Summer on the Island" and try not to collide with "Longing"."

"Mr. Qi, can you give me some advice? Otherwise... You know, our 1800 million is really thrown into the sea."

Upon hearing this, Qi Lei jokingly smiled: "That's all?"

Hearing this tone at Mango Terrace, they thought Qi Lei didn't want to help, so they got anxious, "Mr. Qi!! Please help me!!"

But he didn't want to, Qi Lei said, "It's easy!"

"Ah?" The opposite party didn't expect Qi Lei to be so happy.

I only heard Qi Lei say: "I'm going back to the capital soon, you guys should come over when you have time!"

Opposite, "You, are you willing to help?"

Qi Lei, "Of course I don't know how to help you. China Communications Production Center will come up with a program idea. We will register this idea as a patent, and we can authorize it for you to use, and we will also pay a consulting fee."

opposite:"……"

Qi Lei, "Don't worry, it's not much money! It can bring your broken island back to life, anyway, you won't lose any money."

Opposite, "Really...really?"

Qi Lei, "Of course it's true! It's actually very simple."

With CCTV as the backer, Qi Lei was not afraid of turning his face against him, so he simply told Mango TV about his idea.

"It's just a matter of changing the name."

"It's called..."Chinese Restaurant."

Briefly describe the procedure of the program.

When I heard it from the other side, wow, how did people grow their brains?Really brought back to life?

Not right, this is the specialty of Beiguang!

It's smug, so I'm a little late to reply.

In the end, Qi Lei then said: "Do you want it? If you don't want this copyright, I will authorize it to Hujian Satellite TV! The people over there are in Mufu, just a few days later than Zhejiang, Jiangsu, and Longjiang TV stations."

I poof! !

Mango Taiwan vomits blood, are those companies so fast?

"Yes! It's settled!" The Taiwan leader couldn't care less, "I'll book the ticket now, I'll wait for you in the capital!!"

Qi Lei was amused, "Don't be in a hurry? Why are you in a hurry? There are plenty of good shows."

opposite:"……"

some? ?Are you kidding me?

"Also, is there anything else?"

Qi Lei, "Of course there is! We have studied a lot of "Run, Brother", "The Voice of China", "I Am a Singer", "Survival in the Wild", "Longing Inn", "Chinese Restaurant" and so on. What about the reality show!"

opposite:"……"

Totally stupid!

In the end, there was only one sentence left, "Wait for me!! No! I'll wait for you! Wait for you in the capital!"

After hanging up the phone, Qi Lei smiled lightly.

The table was overturned, and everyone had to cook a pot again, and the variety shows on satellite TV were all wiped out, which is actually not a good thing for the market.

It's just that CCTV has to be in charge of this pot, so that the buttocks of those popular variety shows in later generations will not be crooked.The young eagle class can also incorporate the main theme and positive energy through program creativity.

It is not enough to just have "Longing for Life". The more good programs of this type emerge, the audience's values ​​can be gradually adjusted, and the young eagle class can get more opportunities to practice.

Of course, in addition to these domestic intentions, there is actually another layer of meaning.

The variety shows mentioned above are not only a dimension reduction attack in China in this era, they are also invincible in Japan, South Korea, and Southeast Asia.

This is not a matter of later generations, domestically importing Korean variety show copyrights, but the other party is coming to introduce us.

World-wide IPs like Good Voice and Survival in the Wild are not only spread in Asia, but patents are exported worldwide.

If it works properly, good voice and survival in the wild will be as popular in the world as later generations! !

The output is not only entertainment, but also culture and production team.

Including destroying Western stereotypes about China.

Chapter 365 The dog that breaks the chapter!

For business matters, Qi Lei couldn't be in a hurry.

Whether it is imagining technological innovation over there, or pony brother's penguin going to sea, it will take a long process.

Moreover, he can't help at the moment.

I can only listen to Uncle Geng complaining every time I call, "You have to persuade old man Nan, there are not many black hairs left."

The same is true for Xiao Ma, wrangling with Microsoft, and it will take a while.But the heat is not enough, and the anti-Microsoft alliance can't find a Chinese company.

Therefore, now Qi Lei has enough energy to "not do business properly".

Of course, this time I'm not doing my job properly, not for making money.

Zhongchuan Film and Television Production Center is responsible for providing copyright and professional production consultation. Compared with the IP income of those popular reality shows, this fee is actually very low.

The main purpose is to train troops and provide the young eagle squad with practical opportunities.

The second is to seize IP and improve the overall production level of the domestic variety show market.

Logically speaking, Qi Lei shouldn't dominate the pot of variety shows, excluding the young eagle training class, it's a bit like stretching his hands too far.

At the beginning, I made "Longing for Life" only for military training and to find a chance for Zhang Guorong and Mei Jie to take a break from work.

At most, it was to help Grandfather Ma of Blackstone Castle, and he never thought about the problem of integrating the market at all.

But by doing it, the opportunity came to my lips, so it went smoothly, and it was not difficult to do.

First of all, at the Zhongchuan Production Center, Qi Lei proposed ideas, and the young eagle class is building each IP according to the framework proposed by Qi Lei.

Many programs just have a name and an idea, without specific details.

Secondly, it is to improve the awareness of copyright protection.

This is quite difficult. In this era, copyright awareness is weak, and piracy is really a matter of minutes.

However, Qi Lei and Bei Guang don't have the ability to push the score, but CCTV has...

As CCTV's major shareholder, it is much easier for them to promote awareness of copyright protection at the legal level.

And it has already convinced CCTV to do this.

Then, China Communications Production Center negotiated terms with each of the local satellite TVs that came to our door. It’s okay to use copyright, and it’s okay to even lose money to provide you with production consulting, but the only condition is-allow piracy.

Do you feel a little conflicted?

If the top cracks down on piracy, how can the bottom promote piracy?

In fact, there is no conflict. Fighting against piracy is to protect the rights and interests of copyright production.Otherwise, whoever sees your program is doing well and copy it, wouldn't it be a big loss?

Of course, no one in the country would dare to copy CCTV, but Qi Lei was not defending domestically, he was defending foreign countries!

Not only must the copyright be registered in China, but also registered abroad to completely protect these IPs.

And to condone piracy is to condone dissemination.

Qi Lei wants to spread these programs all over the Internet, not only the domestic Internet, he also wants to send these reality shows to the Internet.

Even without a dubbing team, China Communications Production Center will support several folk dubbing teams behind the scenes.

Whatever Korean, Japanese, English, Vietnamese, as long as there is a market, I will help you translate it all.

Do you think domestic variety shows have been defeated?Variety shows are also very popular in foreign countries. The spread of these reality shows is also a blow to dimensionality reduction!

Not to mention far away, let’s talk about Bangzi Country!

In 01, "Love Letter" hadn't come out yet, and "Xman" didn't come to the surface of the earth for two years.

If you smashed "Running Man" and "Extreme Challenge", who will watch your indoor variety show?

If this step is achieved, then the awesome TV station will have only two choices, either watch the variety show market being taken over by the "National TV Series" and lose viewers, or you will spend money to buy the copyright of the National TV Series and transplant it into a Korean version.

In short, no matter which one, it can be regarded as a kind of entertainment output.