Homecoming of Rebirth

Page 820

As for Sanshi Company's use of the Internet for auxiliary publicity, it is of little use.

The current Internet is a good place for hot spots to ferment, but it is not a good place for publicity.

The current scale and audience of the Internet can provide discussion for public opinion, but it cannot provide a source of information for a huge audience.

Therefore, the Internet promotion of Sanshi Company is at least in the area of ​​TV programs, at most it is icing on the cake, and it cannot break new ground.

Anyway, to sum up, Mango TV believes that there is still a chance.

As long as "Longing for Life" doesn't get popular, there is still a possibility of saving the 800 million.

In fact, in fact, Mango Terrace is still a bit looking forward to.

A series of TV dramas currently being broadcast on CCTV performed mediocrely and were not very popular.

Therefore, the ratings of the eight o'clock TV series are not high, and it is the worst among the several major TV series broadcast by CCTV this year.

Therefore, the proportion of people who saw the trailer at the end of the film is not high.

In addition, the seven-second preview was unclear, so the audience was not impressed even after seeing the trailer.

As for the internet...

The response on the Internet was quite strong, and Sanshi's publicity would definitely not be as perfunctory as CCTV.

Therefore, the combination of Zhang Guorong, Mei Jie, and President Xiao Qi has been launched, and the selling point of the new reality show has also been launched.

It's just that the netizens are as expected at the beginning, what kind of life is they yearning for to go to a place where the birds don't shit?

Therefore, before seeing the feature film, the public opinion on the Internet was mixed.

And there is another reason, no matter how good-looking CCTV's entertainment programs are, there are already stereotypes.

Young viewers think that Zhang Guorong and Mr. Qi will definitely not be able to let go this time, and they should go to the countryside, which is probably a bit boring.

After all, the Internet is the world of young people, so the argument that it is not good-looking and has low expectations has become the mainstream.

The effect is also general.

In fact, even if the response is great, it is useless.

There are currently 5000 million Chinese netizens. No matter how good the response is, how many people will see the propaganda in a few days?Netizens who can convert one-tenth of it will burn incense sitting in front of the TV on September 9st.

It is not of the same order of magnitude as TV's one billion audience.

And this one-tenth, converted into the ratings of TV programs, is only less than 0.5%.

Just like that, at [-]:[-] p.m., "Longing for Life" landed on the CCTV set a little quietly.

At this time, a considerable part of the TV viewers across the country will sit in front of the TV and spend a relaxing weekend with their families.

It's just that I have formed a habit. At this time, I usually don't watch CCTV.

Unless there is a hit drama, who will watch it!

On Saturday night, it was the world of local TV variety shows.

Starting at [-] o'clock, "Happy Camp" on Mango Channel, "Pioneer of Variety Show" on Hujian TV, and "Happy Story" on Beijing TV.

There are also Liaoning Province, Zhejiang Province, etc., one family and one drama, watching those famous hosts play tricks, isn't he good?

No one will leave time for boring CCTV.

In fact, not only in later generations, even in this era, many people's perception of CCTV is equivalent to news broadcast.

Especially young people, if young people are allowed to choose their favorite TV station.

No.1 is definitely not CCTV, nor is it a local satellite TV, but a local TV drama channel and movie channel.

Then there are satellite TVs such as Mango, Zhejiang, and Haidong TV.

CCTV may be on the list, but also sports channels and movie channels.

If you choose the one you dislike the most and the one that annoys you the most, then there will be more CCTV, one, two, four, they will definitely be on the list.

For young people, in fact, the image of CCTV has already begun to make people feel bored.

The reason why there are still so many viewers is not because the viewers like to watch the show, but because of the signal coverage.

Many remote areas, including poor urban residents, do not have cable TV and cannot receive so many TV programs. There is only one CCTV and one provincial satellite TV.

This is why, when cable TV is no longer a high consumption and computers have become popular, satellite TV in other places can continue to attract viewers with variety shows and TV dramas.

The reason why CCTV has become less and less existent and has gradually fallen into dormancy.

At this time, Wang Fuqiang's family was like thousands of Chinese families. After a busy week, they finally had some free time. After eating with their wives and children, they sat in front of the TV and waited for the start of the weekend variety show.

However, the family of three still has differences.

Wang Fuqiang and his wife want to watch "Pioneer of Variety Show" on the provincial satellite TV, which is the weekend repertoire of Hujian people.

But the little girl at home clamored to watch "Happy Camp".

After all, Kuaiben, the colorful stage, the joyful host, and the live performances of celebrity guests can capture the hearts of young people even more.

In the end, of course the couple never fought over their children, Wang Fuqiang quickly pressed the remote control to switch the channel from Hujian Channel to Mango Channel.

"Take a look, I'll show you! Let's see how we can deal with you if you don't do well in the exam!"

It's just that on the way to tune the channel, skip the CCTV set.

Wang Fuqiang was reluctant at first, so he stopped immediately.

The daughter stopped immediately, "Dad, hurry up, it's time to start!"

Wang Fuqiang cheated, "I'll just watch some TV series, don't be in a hurry."

As a result, the program preview at eight o'clock is: Next, I invite you to watch "Longing for Life".

Wang Fuqiang's face darkened, isn't it a TV series?

Glancing a few times, he lacked interest, and even he, who didn't want to watch "Happy Camp", felt that Kuaiben's colorful stage must be better than this realistic variety show with no embellishments.

I didn't watch the seven-second preview, so I tuned the channel.

At this moment, like Wang Fuqiang's family, they are either holding the remote control or turning the old-fashioned TV's jump knob.

In the process of looking for the favorite program, CCTV passed by.

The eyes are good, and when they see a subtitle of "Longing for Life", some simply don't pay attention to anything.

It is only those movie fans who are loyal to Zhang Guorong and Sister Mei, who get news from the Internet, and then freeze on the CCTV set eagerly, waiting for the show to start.

……

※※※

As the first shot to change the status quo, Zou Chengbin still attaches great importance to the launch of the broadcast.

He was actually very afraid that the ratings would not be good. The enthusiasm of the whole station has just been mobilized, and the desire to increase income has been provoked by Qi Lei. how much is left.

Therefore, Zou Chengbin not only asked [CCTV-Furui] to do a good job of statistics and report the ratings in real time.And now, Zou Chengbin just stared at the stage and didn't go home, for fear of something unexpected.

CCTV Furui is the only two market research institutions in China. To put it bluntly, they specialize in statistics of ratings.

At the beginning, this organization was established just to provide feedback to advertisers on the ratings of advertisements, and let people know how many people have seen their advertisements.

Now, it has become an intuitive data to test whether a program is popular.

At 8:05, the director's room cut into the opening title of "Longing for Life", and the broadcast officially started.

At 8:10, Zou Chengbin, who was in the director's room, took the initiative to pick up the phone and called Fu Rui.

"What is the ratings at the start of the broadcast?"

When the person in charge heard that it was the director of the station, he was very careful when he spoke, "The situation is good now, and the ratings are rising after 5 minutes of broadcasting."

"Oh?" Zou Chengbin was delighted, "Really?"

Opposite, "Yes, up 0.2% from launch."

0.2% is a lot, and it is only 5 minutes at least.

Zou Chengbin secretly heaved a sigh of relief, it will be fine if it rises!It's good if it rises!

"So what's the ratings at the beginning of the broadcast? Has it reached 6?"

Opposite, "Well..."

Zou Chengbin, "Not here?"

"It's a little bit worse."

"Bad..." Zou Chengbin's brows tended to get together again, "Isn't it 6 after all?"

"What time is five o'clock?"

On the phone, the other person could feel his teeth grinning, "It's...it's not 5..."

When Zou Chengbin heard it, 5 didn't arrive?

"Then how come a little?"

Said to my heart, am I not comforting you?

He also knew that this program meant a lot to Mr. Zou.

"4 is fine! At least the advertiser's goal has been achieved, so take your time!"

Zou Chengbin was still reading it.

Opposite: "There is still a little distance from 4."

Zou Chengbin, "..."

He might as well stop guessing, let me and you have a good time and pass the dictionary quiz, right?

The voice turned cold, "How much!?"

Opposite, "1.16%"

puff! ! !

Zou Tai is an old blood, 1.16%?

Are you kidding me?One set of CCTV, prime time, 1.16? ?

As everyone knows, if the other party doesn't want to say it or not, you have to ask!

"Then... the similar programs from other local stations..."

This time the face-to-face was very happy, ""Pioneer of Variety Show" is 3.07%."

"Happy Story is 3.21 percent."

"Quick book..."

"This episode of Kuaiben invited the Pearl Princess crew. It is said that they are temporary guests, and the broadcasting rate is 5.11%."

Zou Chengbin: "..."

Suddenly it felt a little bad.

Next, Zou Chengbin simply didn't hang up the phone, and asked the other party to report the real-time ratings every 5 minutes.

The situation is very pessimistic.

Although the data of "Longing for Life" has been rising, the increase is limited.

From 1.16%, to 1.18%, to 1.23...1.37...

About 20 minutes into the first period, that is, when Zhang Guorong and Sister Mei suffered on the mountain road, there was a sudden big increase, reaching 2.04%.

However, in less than 5 minutes, it fell back to 1.76.

Zou Chengbin was confused, but the answer came from the phone, "It should be an advertisement in Kuaiben."

"..."

Well, that's exactly what happened.

快本的总时长是120分钟，30分钟、60分钟、90分钟左右都会进一段5分钟左右的广告。

Because the broadcast time of the quick version is 8:10, which is 5 minutes later than the yearning, so it happened to be more than 20 minutes before the yearning, and the commercials were launched there.

As soon as the ad was over, everyone went back.

That's what Wang Fuqiang's family did.