Homecoming of Rebirth

Page 818

Among them, Beiguang and Sanshi got the big platform of CCTV, CCTV's variety shows got the production direction, and Zou Chengbin reformed the TV station as he wished.

The host, the production team increased their personal income, and those who didn't want to change, while getting all these benefits, they didn't have to worry about changing things.

It's really what Qi Lei said, hello, hello, hello everyone.

And Qi Lei's answer was very simple, "It's another matter to offend others. I'm not afraid of offending others, but there's no need to offend others."

"As for how this idea came about..."

"The most difficult thing in the world is to persuade others to give up their interests and share them with you."

"And the easiest thing in the world is to persuade others to share the benefits with myself."

So this turn is not sudden at all, why go head-to-head according to the script designed by Zou Chengbin?

Obviously there is a more secure solution, but Zou Chengbin couldn't think of it, but I thought of it.

How good is it now?The eight channels of CCTV and all variety shows can participate, and the entertainment packaging and operation hosted by all CCTV stars belong to us.

This time it is not called that the thief will not leave empty space, this time it is called that even the chicken coop has a share.

……

In short, after the discussion, CCTV first consulted the higher authorities for instructions, began to negotiate with Sanshi Company and Beiguang, and finally reached an agreement.

Sanshi Film and Television Production Company, which was jointly established by the original Sanshi Company and Beiguang, was renamed: Zhongchuan Film and Television Production Center.

CCTV holds 45% of the shares, Beiguang 15%, and Sanshi Company holds 40% of the shares. The three companies jointly manage and operate.

Originally, the shares of CCTV were to be diluted and split from Qi Lei and Beiguang.In theory, CCTV 45%, Beiguang 7.6%, Sanshi 47.4%.

But Qi Lei didn't do it, he took advantage to a certain extent, a platform as big as CCTV has opened his arms to you, he doesn't want to be the biggest shareholder.

It's best now, CCTV is the major shareholder, and CCTV and Beiguang together account for more than half of it.No one can fault it.

And before the cooperation between the three companies was negotiated, "Longing for Life" also landed on CCTV without any suspense.

They are all on their own, and besides, Qi Lei is very generous, CCTV didn't pay for the production, but using the platform as a shareholder is also considered a share of CCTV.

Therefore, "Longing for Life" is not purchased by CCTV, but broadcast in the form of advertising revenue sharing.

The review and finalization are also green lights all the way, and the broadcast time is immediately confirmed.

As for who was squeezed out...

Hehe, some Taiwan leaders are playing chicken thieves again.

Of course they don't want to offend this person, "Choose whatever you want!! I'll let them adjust the time of day!"

Qi Lei cursed secretly, a bunch of old foxes, not a single good thing!

Offend me?Go dreaming!

With a look of embarrassment, "Choose randomly? Isn't it good?"

A few leaders said, "It's okay! It's our cooperation sincerity, so just say one!"

Qi Lei, "This..."

"What's the matter? Isn't Xiao Qi always very refreshing?"

Qi Lei, "I always feel embarrassed, so I'll... choose?"

"Pick! You're welcome!"

"Then set it up every Saturday, at eight o'clock in the evening!"

Ga! ?

Qi Lei: "Rebroadcasting is more casual, three sets of variety channels? Nine or ten o'clock on Sundays will do!"

The righteousness is awe-inspiring: "Leave the golden eight o'clock stalls to comrades in need!"

"..."

"..."

"..."

Go to hell!

The big bosses in the central government almost couldn't hold back their anger, "I'm familiar with it!"

"This guy is so familiar, Erpiyan!"

"You're so welcome!"

But there is no way, let Qi Lei pick whatever you said!There is no way to refute it now.

He didn't pick the time at seven o'clock every night, so he didn't have the courage to practice.

Even Dong Beiguo was stunned for a long time when he heard that Qi Lei would order at eight o'clock on Saturday and ten o'clock on Sunday.

Finally sighed: "Fortunately he went, I don't have such a big face anyway."

Liao Fanyi sighed, "Me neither."

But here comes the problem again, the time slot is about to come out, so can you do it?Can it support the ratings of the weekend prime time?

There is no fixed variety show in 01 for a time period of [-]:[-] on Saturday night, and it belongs to the floating broadcast space.Under normal circumstances, it is a TV series at eight o'clock, and it will be occupied when there is a sudden broadcast task.

Later generations once gave "Avenue of Stars" and other popular variety shows.

Of course, even now there are quite a few people staring at it, wanting to occupy this time slot with sharpened heads.

There are so many people who want it, so you just took up the best broadcast time?If the ratings drop, it would be a joke.

After Qi Lei came back, even Dong Beiguo was a little uncertain, and discussed with Qi Lei in private, "Why don't we keep a low profile? The program is good, but no one is sure if it will work until it starts broadcasting."

"If the audience rating does not reach 6 or higher, they will be scolded to death!"

After Qi Lei listened, he thought about it, "Should be able to achieve 6 points of ratings?"

When Dong Beiguo heard this, he rolled his eyes, "Just blow it!!"

For a variety show, it is almost impossible to achieve an audience rating of more than 6%.

Later generations say that in this era, the fast instinct can achieve more than 7%, which is wrong.

Because it is more than 7% fast, it is not the ratings, but the market share.It is the actual share of programs of the same type and at the same time.

Kuaiben's ratings are actually only 3 or less than 4.

Let's put it this way, it will be clear after reporting a few sets of data.

CCTV's top program "Lucky 52" had the highest audience rating of 4.91%, and the average audience rating for the same period was only 3 points to less than 4.

"Happy Dictionary", which ranked second, also had an audience rating of 3.79%.

Don't feel bad, it's already great.

So here comes the question, why does "Longing for Life" have to be above 6%?

If it reaches 5%, isn't it that CCTV is number one?

Because the time period you occupy is not ordinary.

The [-] o'clock file on Saturday is still CCTV's [-] o'clock file on Saturday, and the ratings of TV dramas during this time period are all above seven or eight.

"The Mansion Gate", which just finished broadcasting in April, reached a ratings of 15.7% during the weekend prime time.

Although "Longing for Life" is a variety show, it is not as popular as a TV series, so it cannot be compared horizontally.

But, at least about the same?Therefore, it must be more than 6% to be justified.

More importantly, because of the need to recover high production costs, the contracts signed by CCTV and advertisers are different.

As far as the production cost of the longing life is concerned, CCTV has calculated that the advertising revenue for a single episode of the twelve episodes must be more than 400 million in order to not lose money.

This is not only the cost of program production, but also the cost of CCTV's publicity and distribution, and the cost of broadcasting during prime time!

A single-period income of 400 million may be a bit of a joke in the eyes of future generations, is it too low?

However, you have to know that in the same year of 2001, when it was broadcast in the same prime time, the total advertising revenue of "The Mansion Gate" was only 1.3 million.

The average advertising revenue per episode is only 275 million.

Moreover, this is the income that includes the beginning and end of each episode, the summary of the previous episode, the preview of the next episode, and the cluster advertisements between episodes and episodes.

In 2001, CCTV's advertising bid Wang Wahaha was only 2211 million, which was still the whole year.

It is enough to imagine how difficult the goal of advertising revenue of 400 million in the first phase is!

As a result, after CCTV made an offer, advertisers could only watch from a distance, and no one dared to get involved, so it was impossible to recruit advertisements at all.

In the end, CCTV had nothing to do, and Qi Lei gave a bad idea, adopting the principle of floating charges linked to the ratings track.

Take the titled advertisement "Backgammon" as an example. Based on 4% ratings points, the naming fee is 600 million, and the average is 50 to 5% per issue, plus 5.

6%-10%, plus 10 for each point.

More than 10 to 20% plus 15.

20-40 plus 30.

More than 40, a point of 60.

Of course, those above 10 are a bit ethereal, and variety shows are basically impossible in this era.

More than 20 is just a thought, and it is impossible for variety shows to reach this height.

Therefore, at least 6 points are needed for "Longing for Life" to get the title fee of 65 yuan for a single issue from BBK.

The same goes for other implants and interstitial advertisements, anyway, it is 6 points to protect capital.

6 points!Dong Beiguo felt guilty.

"Can you pay back the broken idea you gave?"

Qi Lei shook his head, "It should be... no problem, right?"

He was quite confident at first, there was nothing wrong with the format and content of the program.

The judgments of Fatty Wang and Zhang Guorong can also be ignited.

However, when he heard that "The Mansion Gate" just finished airing was only 15.7%, and "Lucky 52" was only a few o'clock at 4 o'clock, he was a little drummed.

In the end, "What are you in love with!!"

Anyway, he was also rushing to lose money, and CCTV also boarded the boat of thieves and couldn't get off.

If you pay, you will lose!Slowly accumulate experience.

"It doesn't matter, I'll go back to Mufu and continue recording!"

CCTV's broadcast time is set on September 9st, which is not to say that it is not fast.

However, it brought pressure to the program group, after all, there are only three "saved drafts".

Qi Lei returned to Hubei on August 8th. At this time, the premiere time of "Longing for Life" has been set, but the three joint ventures are still being discussed.

Of course, just let Qi Guodong and Uncle Geng talk about it.

At the same time, CCTV's propaganda also started.

However, the level of publicity was not good. Starting from the 26th, a seven-second preview was given at the end of each episode of an eight o'clock TV series.

Seven seconds! !

Seven seconds! !

Qi Lei didn't know the news until the plane shut down, and almost jumped off the plane to ask them to argue.

17 seconds is fine!

What is seven seconds enough for?

But CCTV said that seven seconds is a lot, and it happened to be squeezed out when an advertisement expired!In this time period, there are more than [-] seven-second end-credits ads!

Qi Lei, "..."

There was really no other way. After getting off the plane, I gave an order to Sanshi Company.

On the Internet, as well as in the Internet cafe management system, a wave of publicity was organized.

The main reason is that the broadcast time is relatively tight, and there is no time to consider the issue of publicity.

Zou Chengbin was to blame for this.