Homecoming of Rebirth

Page 420

Ding Lei and the others really haven't heard Qi Lei say it, but Xiao Ma knows a little bit, "Don't you just sell socks?"

"Selling..." The expressions of the others froze, "Selling socks to start a business? Is it true?"

I heard that Qi Lei said to them: "What brother Ma said is true, we really started out selling socks. You have never learned the marketing routine of selling socks in famous schools."

"..."

"..."

"..."

"..."

Well, you are the biggest!

Qi Lei continued: "And the press and public relations we engage in when we sell socks are also something you have never seen before!"

"..."

"..."

"..."

Endure it!Get used to it!

You are the biggest!

However, no one realized that what Qi Lei said was true, it was the truth, it was the marketing concept and news public relations thinking brought by Qi Lei 20 years later.

This lesson was really not for nothing. At least many years later, when these people think back to today, they all feel that the 500 yuan was worth it.

I saw Qi Lei with a serious face, "Don't be dissatisfied, what kind of marketing and public relations do I play, I'm born! You guys who come out of majors, you really can't beat me!"

Everyone has black lines on their foreheads again, you can really pretend!

Tang Haichao didn't want to see him swearing anymore, so he was anxious, "Can you get to the point? Not to mention refunding the 500 yuan to me!"

Qi Lei, "Don't worry, let me ask you first, what do you think the GP's people are trying to do?"

Everyone frowned, and answered in a moment: "Grab the market."

None of the people present here are ordinary people, and no one can be troubled by this question, and it is straightforward and straightforward.

And this answer is indeed quite accurate. Whether it is now or in the future, the purpose of the GP alliance is to seize the market.

Qi Lei, "That's right, robbing the market! Unfortunately, they robbed the wrong one from the very beginning!"

"Huh!?" Everyone wondered, "What's wrong!?"

Qi Lei, "In the domestic online game market, there are 100 million players, so they are grabbing this 100 million, right?"

Tang Haichao, "That's right! What's wrong with this?"

Qi Lei, "Big mistake!"

"Brother Tang, don't you understand? Compared with these 100 million players, there are still 3000 million netizens in China!"

"Aren't you sick to fight for the 100 million!?"

Tang Haichao: "!!!"

Tang Haichao's heart twitched, as if he had grasped something, but it was a little unclear.

I only heard that Qi Lei continued: "What you study in your class is all about grabbing the market, market competition, etc., so there is no professor or teacher who teaches you to do the market and create the market?"

"?????"

"Create a market?"

Qi Lei, "Yes! What 5%, 15%, or 20%?"

"Does it make sense? How many players are there in total? Even if you get 20%, that's 20?"

"However, compared to more than 3000 million Internet users, 1% of them is 30!!"

Everyone: "..."

Qi Lei glanced at Tang Haichao contemptuously, "Brother Tang, do you think the best time is before Jin Yongmin strikes, so you have to rush to make a statement?"

"Why am I arguing with him? Arguing over and over again, it's the pie of 100 million players, from your mouth to mine."

He said earnestly, "It's small, the layout is small!"

"Let him toss around! At first he was tossing in the circle, and these 100 million players watched us fight back and forth. When he tossed enough, he would be able to jump out of the circle of the 100 million players, and the whole network would be in trouble. Know!"

"What does the whole network know!? The whole network knows that those 3000 million people who have no idea about online games suddenly know the concept of online games because of one incident, and know what online games are all about!"

"Then do you think it's more interesting for 100 million players to watch our four companies fight for big cakes, or is it more interesting for 3000 million netizens to watch the gossip in the game circle?"

"..."

"..."

"..."

Everyone was dumbfounded and speechless.

Now, no one dares to underestimate Qi Lei anymore, he is really in class!

And Qi Lei continued to speak loudly, "When the situation is big enough, the attention is high enough, and it develops to the point where the whole network knows and pays attention to it!"

"My promotional video, the 800 million promotional video, is useful! The war declaration post, which is almost a war declaration post without leaving any room, is valuable!"

"At this time, my stage is no longer 100 million viewers, but 3000 million!"

"For these 3000 million miles, even if it is only 1%!!"

"Because I like promotional videos, because I am curious about online games, if I enter my game, the 20% will have to turn around and take a turn!"

"2% are converted, plus 20% of the original player circle, I have 80 users! That's 80%!"

Tang Haichao: "!!!!"

Everyone, "!!!"

Wu Lianshan, "..."

A needle could be heard in the meeting room, and there was no movement at all. Everyone stopped breathing.

Staring round his eyes, he looked at Qi Lei as if he was watching a ghost.

Now I completely understand why Qi Lei wants to be this "Teenage Mutant Ninja Turtle" and refuses to fight, why he didn't choose the best time to conduct crisis public relations!

Originally, everyone thought that he put treasure on the promotional video.

It turned out not to be! !

It turned out that his original goal was not the 100 million players, but his goal was to catch big fish among the 3000 million netizens in China.

"Hold!"

Tang Haichao suddenly yelled, the ones in this class are so strong, their faces are swollen.

And Wu Lianshan...

Wu Lianshan froze there, looking at Qi Lei in disbelief, not to mention how uncomfortable he felt.

Because he discovered that the three elder brothers actually felt ignorant in front of this junior.

The experience is quite poor!

Well, as Qi Lei said, it was quite a painful process for Father Wu to fight the other fathers for them!

The three views are fragmented!

Moreover, it is not ruined once, this is just the beginning.

All I can say is, I feel sorry for Father Wu for a second.

Chapter 251 Famous

It is not to grab the market, but to create the market.

In fact, what Qi Lei said was not profound.In later generations, it is the truth that anyone with a little business experience should understand.

Is it a matter of deeply cultivating existing markets, or exploring and creating new markets.

The difference is that in later generations, the markets of all walks of life have been relatively solidified, so people choose to cultivate more intensively and tap the potential of the existing markets.

It is much easier and more efficient than opening up the market.

However, in this period at the turn of the century, at least the online game market is exactly the other way around.

The online game industry that has just started, the initial market is a group of relatively trendy, even avant-garde old internet bugs.

They are relatively early in contact with the Internet, have played text online games, or learned about the popularity of foreign online games from various channels, and of course they are the highest quality user group.

That is the crowd of 100 million players.

However, since the beginning of 99, it was only because of the rise of Internet cafes in China that ordinary people gradually came into contact with the Internet.

It's less than a year after all the calculations.

Moreover, even now, the Internet is still unfamiliar and fresh to many people, and it is not even an introduction.

There are actually more netizens who don't know about online games, or even have no idea.

Many people still stay online, chatting nonsense with "Crystal Girl" and "Dream Angel" in chat rooms, or huddled in the corner in the middle of the night looking for some small movies.

The process of letting these people gradually integrate into the player group due to the natural appeal of online games is quite slow.

In later generations, it wasn't until the legend exploded two years later that the ban on the online game market was completely opened.

Of course, online game companies are also doing things to attract new players.

It's just that there is no systematic market concept in this era, and there is no way to do it.

It's not that Qi Lei is the only one who understands the principle of market creation, there must be someone who understands it, and there must be someone who can do it better than Qi Lei.

However, those who understand may not be able to do it, those who do it may not be in the online game circle, and those in the online game circle must not be members of those three companies.

If we dig a little deeper, the thinking of the three companies has not yet caught up with the fast-changing fast lane of the mainland market.

Both Actoz and Lei Jue come from small places, and their geographical connections make them only have the obsession to deeply cultivate the market, but not to develop thinking.

Look, a South Korea, a treasure island, a place with a bigger fart, what to create?I can't wait to set up a billboard in Seoul and Taipei, and then the whole country and province will know about it, and the business model is different.

On the other hand, Origin is from Europe and the United States. People there have been popularizing computers and games since [-]s.

Therefore, their first reaction when they entered China was to compete for the 100 million players.

Think that the pie is so big, whoever grabs it, instead of creating a market.

Even if he wants to create a market, there are not as many examples in Qi Lei's mind that can be applied.

So the consequence of this is: In fact, from the very beginning, they lost!

They are not in the same dimension as Sanshi Company at all, why are they still arguing?

As for whether Sohu's poll is 15% or 20%, for Qi Lei, once the war is declared, it is only for reference and has little meaning.

With a wave of counterattacks covering the entire network, coupled with the blessing of promotional videos, Qi Lei is not sure how many users can be converted, after all, he is not good at statistics.

It can only be the day when the server opens, that is, February 2th, see the outcome.

However, double or three times... Qi Lei thinks, it's still no problem, right?

……

※※※

Wu Lianshan came out of the conference room with a lot of emotion.

To be honest, Wu Lianshan didn't know what the other people thought, and he didn't care if Qi Lei was really shocked.

However, it was true that Wu Lianshan had been taught a solid lesson.

That kid is really not exaggerating, this lesson... is worth 500 million!

I can't help but shake my head, I'm old, let the younger ones compare to me!

Looking at the somewhat enchanting Sanshi company headquarters under the white snow, Wu Lianshan even felt a little ridiculous.

I am not as good as my son, and now I have to teach my son?