Homecoming of Rebirth

Page 408

Nord returned Jin Yongmin with a reassuring expression, then skipped the topic, and said to Jiang Mingsheng: "Mr. Jiang, you know the situation in mainland China best. What do you think we should start with?"

Jiang Mingsheng couldn't help looking at a billboard next to the third ring road downstairs of the World Trade Center.

It was a legend advertisement, with a poster image of a legendary warrior character on it, and the slogan was—"Decisive Battle Sabac, I am waiting for you in Legend."

A very ordinary slogan with no bright spots.

He smiled lightly and said, "Actually, Sanshi Company is on par with us in terms of investment in hard broadcasting, magazines and newspapers. On this point, there is nothing to make a fuss about."

"After all, No. 17 East Street has the blessings of Sina, Netease and Penguin, and they will definitely support Sanshi Company."

"Traditional paper media should also consider these factors. We cannot stop the propaganda of paper media."

Everyone nodded and continued to listen to Jiang Mingsheng's analysis.

"In terms of online publicity, we are actually not superior. Their network power is too strong."

"However, it's okay. All three of us have a certain player base, which is the most important thing for a game."

In terms of publicity, Sanjia does not have an advantage over Sanshi.However, in terms of player base alone, they are far ahead, and they cannot even surpass them.

Jiang Mingsheng continued to talk eloquently: "As long as we push the flames a little, we are confident that the approval rate of "Legend" will be lowered to below 10%, or even lower."

"If we work harder, and the legend's online support rate is below 2% before the server opens on February 6, then they basically have little chance of turning around."

Harold frowned and pondered for a while, "Their current approval rate is 8.4%, which is already very low. I think it is unlikely to continue to lower the approval rate."

This is already the limit. With Netease, Sina and Penguin three companies promoting Sanshi Company, such a huge network power is only 8.4%.

It was Jiang Mingsheng who shook his head, "If it is true that Sanshi Company has excellent server technology as President Jin said, then 8.4% is not safe."

At this time, Jin Yongmin said, "I can be 100% sure of this news. It was said by the technicians of Sanshi Company. Their server technology is more than one generation ahead of us!"

When Harold heard it, he immediately became serious, "Is this true? That's really tricky."

Origin can't see that other people's server technology is good, because their server technology is so bad.

After a moment of melancholy, he continued: "Does this server technology have anything to do with the support rate?"

In his view, a good server has nothing to do with player support.

Jiang Mingsheng laughed after listening, "It seems that Mr. Harold still doesn't know much about the quality and habits of netizens in mainland China."

"According to our past experience, the support rate in the early stage of the release, the proportion that can be converted into registered players is actually not high, and the proportion converted into paying users in the end is even lower."

"Currently, the number of players in mainland China who recognize online games is in the millions."

"Millions?" Harold sneered, "There are only 12 million of 100 billion people? It's too pitiful."

Silently calculated, "That is to say, according to this ratio, there are probably more than 8 players who support Legendary at present? So how many people will register for the trial?"

Jiang Mingsheng, "Probably only 50%."

It is said that Harold has no confidence in the mainland market, so little? FUCK!

Origin wants so much money from the EA headquarters, and invests so much, is it worth it?

It is heard that Jiang Mingsheng continued: "These 50% are just trial players. Before the end of the public beta, some players who have no loyalty will be lost. And when the charging period comes, a large part will be lost."

"No way, mainland players are very poor, and they are unwilling to pay for genuine games. Piracy is rampant here, and they prefer to be thieves who don't spend money!"

At this time, the online games used the form of point card charging. Indeed, many players abandoned the game after the free period, and the proportion was quite high.

……

In this era, on the one hand, there are few payment channels; on the other hand, the economic strength of netizens is indeed limited.

Some young people who go to Internet cafes to surf the Internet have to plan carefully even the Internet fee, not to mention the point card which costs 30 yuan a month.

After hearing Jiang Mingsheng's explanation, Jin Yongmin suddenly wanted to laugh.

This Baodao person is quite ridiculous. After a period of contact, Jin Yongmin discovered that among the three families, Lei Jue, who has the closest connection with the mainland and benefits the most, has the most slanderous remarks against the mainland.

However, Jin Yongmin didn't mind, and just smiled, that's your own business in China, and it has nothing to do with me.

Asked Jiang Mingsheng: "According to your experience, how many paying players will be left in the end?"

Jiang Mingsheng, "Under normal circumstances, the support rate will not exceed 10%, which is more than 8000 paying players."

Everyone breathed a sigh of relief, "Then the threat isn't too great, right?"

I saw Jiang Mingsheng was about to shake his head, "I'm talking about normal conditions, the proportion of three stones must be higher than this."

"Sanshi's server technology is good, and the current advertisement has been printed as 'thousands of people share the same server'."

"So, the game experience must be better, and the number of retained players will be more than normal, and the proportion of converted players into paying players will be higher in the end!"

"I estimate that they can convert 1.5 to 2 paying players."

"..."

"..."

"..."

Several people are frowning, this ratio is very high!

Moreover, 2 paying players, although it is still not a lot, but if Sanshi Company maintains this level of 2 paying players, based on the average consumption of 30 yuan point cards per player, the monthly point card income will be 60 yuan. Up and down.

After removing the channel expenses and operating costs, small companies may have some surplus, but for a company of Sanshi’s size, they basically can’t make much money, but it’s enough for the game to survive.

You know, surviving under the siege of the three major companies is a kind of victory for No. 17 East Street.

Jin Yongmin became serious, "So, 8.4% is really not good!!"

Jiang Mingsheng, "Yes, the safest situation is to press below 5%!"

"In this case, not only will Sanshi not be able to get paying players to support the operation, but the player base is too small. Even if they have the potential to develop later, they will not be able to cause any big waves."

Then his face turned bitter, "Unfortunately, this is very difficult!"

But unexpectedly, after hearing this, Jin Yongmin suddenly smiled, "I have some ways to make Sanshi Company suffer again."

"Oh?"

Jiang Mingsheng raised his eyebrows, "Mr. Jin has a solution?"

Jin Yongmin, "Yes! There just happened to be some inside information."

Jiang Mingsheng was overjoyed, "That's great, it's up to President Jin!"

Jin Yongmin's attitude of being easy to talk and watching my performance brought this conversation to a successful conclusion.

It's just that the two didn't realize that when they talked about continuing to lower the legendary approval rate, they even used some extraordinary means, and Harold didn't participate at all.

After twelve o'clock, after watching the fireworks show in the capital, and celebrating entering the new century, Harold was on his way back to the hotel when Nord took the initiative to find him.

Nord was a little curious about Harold's lack of participation just now, "What's wrong, Rhodes? Don't you like these disgraceful methods?"

Harold smiled, "The mall, there is nothing shameful about it! Nord, don't look down on me as a programmer, just underestimate me!"

The two laughed, and the atmosphere was harmonious.

Harold continued: "I just don't think it's necessary."

"8.4% and 5%, in my opinion, there is no difference. After going online, Legend still has no hope of a comeback."

"After all, we can operate for free for half a year, but Sanshi Company must not have the confidence."

Nord nodded, "This is indeed the truth. To use a very Chinese saying, all conspiracies and tricks are not worth mentioning in front of strength!"

Harold, "I like that line, it's very philosophical."

"But..." Nord changed the subject, "Not everyone has the background of EA company!"

Free operation for half a year, this is another killer move formulated by the three companies against Sanshi Company, which is a bit like the subsidy war between Kuaidi and Didi in the later generations.

It's just burning money, let's see who can't stand it first.

Moreover, this trick is not only aimed at Sanshi and No. 17 East Street, but also at all mainland manufacturers! !

It's more like a letter of war: "This is our strength, who of you can follow?"

That's right, it's that simple and rude, and all mainland manufacturers should be dismissed.

Truth be told, this is the most proven way and the one with the best chance of winning big.

However, as Nord said, not everyone has the strength of EA.

EA's Origin is rich and confident, and Harold is even more eager to try and sweep everything with his strength.

However, although Actoz and Lei Jue agreed to this strategy, they were in a different state of mind.

If it is not free for half a year, of course it will not be free for half a year!The money didn't come from the strong wind, it was burning money of real money!

Therefore, on this matter, although the other two agreed, they also played tricks and hid their minds.

That is, during the publicity, the advertising slogan was "Public beta period, free for half a year!"

If Sanshi Company can't be killed for a while, then bite the bullet and give it free for half a year.

However, if Sanshi Company is out of breath in three to five days, who will persist for half a year?End the public beta period early.

What I said is that the public beta is free, and if it is not public beta, of course it will not be free!

Therefore, on the issue of free operation, the other two companies are actually very guilty, and just now they did not mention using free to attack Sanshi Company.

……

Harold accepted Nord's explanation.

Afterwards, Nord talked about the things that Kim Yong-min hoped to cooperate, and also listed a series of benefits of cooperation to Harold.

In this regard, Harold did not respond positively, but only said: "For the matter of cooperation, he has nothing to say, and it needs the authorization of the EA headquarters."

※※※

The morning of January 2000, 1.

Everything in the millennium is given a special meaning, for example, the first rays of sunlight in the new century.

Of course, it snowed all night in Harbin, and the sun cannot be seen in the morning.

Qi Lei and the others played in the Ice and Snow World until after two o'clock last night, they didn't go back to the company, but stayed at the Modern Hotel for another night.

Get up early, let Zhao Wei go to the restaurant to order breakfast for the whole family, and then go to the company with Brother Xiaoma and Wang Zhendong.

The adults checked their information, but Qi Lei couldn't stop for a moment. Brother Xiao Ma and the others still had other tasks, so there was no delay.

When they arrived at the company, Qi Lei and the others brought breakfast to meet their parents, and asked Xiao Ma and the others to go to the Legendary Operations Department first, and they would go there right away.

As a result, he was detained when he went upstairs.

The five pairs of parents directly blocked the five little ones in Qi Guodong's office. Represented by Tang Chenggang, they cut straight to the point and went straight to the point.

"Tell me, what's going on?"

Qi Lei was stunned, and he was still pretending to be stupid: "What's the matter? What are you talking about?"

"Hmph!" Wu Lianshan sneered, "Just throw the ledger in Qi Lei's face."

"In October, there was an unknown sum of 500 million yuan. Where did it come from? Where did it go?"

"The deposit you received in advance for the contract is 412 million. I checked, and there is not a penny."

"In addition, in the past half month, the advertising expenditure signed by Guodong has reached more than 100 million yuan, and it was sent to an advertising company in Beijing. Except for TV advertisements, you didn't spend 100 million yuan in advertising fees this year."

"I checked. In Beijing, it is a company that makes billboards in the urban area. You, an Internet cafe company in the northeast, need to make billboards?"

"Also, how much do you pay the bus company in Guangzhou? What kind of cooperation do you have with the taxi company in Shanghai?"

"In the past half a month, you spent more than 1000 million yuan? Where did you spend it!?"

Qi Lei, "..."

The other little ones: "..."

As expected of an old accountant, you can check it out for sure?

A few people faltered and hawed, and it was a little lucky, no matter what Wu Lianshan asked, a few people just didn't say anything.

As a result, during the stalemate, Tang Chenggang suddenly said something with contempt in his tone.

"If you spend 1000 million yuan, you get an approval rating of 8.4%? You guys are worthless."

then……

Then when Tang Xiaoyi heard it, he instinctively became anxious.