Homecoming of Rebirth

Page 824

It's not the leaders of CCTV, they are secretly having fun!

Instead, the TV counterparts of National Satellite TV! !

"Longing for Life" 19.94, where did the nearly 20% ratings come from?

Just look at other lists.

This episode of "Happy Camp" without the blessing of Huanzhugege, which fell from the atmosphere, had an audience rating of 1.98%, the lowest in history.

"Pioneer of Variety Show" has the support of the people of Hujian Province, and it is still barely breathing, 1.02%.

The hugely popular "Happy Story" has an audience in Beijing, but it is the worst loser, 0.84%!

Variety shows across the country can be said to be all over the place, and the data is appalling.

And that's not the end yet, do you think it's over if you steal the ratings of your fellow variety shows?

The ratings of CCTV 5 TV series at the same time are generally around 3.4%, but today it is only [-]%.

The simultaneous variety shows of the three CCTV variety channels all want to stop broadcasting.

Movie channels, sports channels, and special channels of cable TV in various provinces have all been affected to some extent.

What's more interesting is that after 1.4 o'clock tonight, the national TV start-up rate increased by [-]% year-on-year.

In other words, there are many viewers who usually don’t watch TV on Saturday night, but today they turned on the TV in order to watch the life they yearn for.

Looking at the ratings track of nearly 20%, the leaders of CCTV are a little distressed.

"Oh! Why is it a variety show?"

This is the highest-rated program on CCTV since 94 (not counting the Spring Festival Gala).

Apart from the Spring Festival Gala, CCTV's highest ratings record was set by "Romance of the Three Kingdoms" in 94, with 47%.

No one expected that the closest thing to Romance of the Three Kingdoms would be a variety show.

They still haven't turned the corner, and are still superstitious about the annual drama, this kind of ratings guarantee.

……

While CCTV is full of happy troubles, other local TV stations are having headaches.

Kuaiben didn't even arrive at 2!

You... don't pay 1800 million yuan, this will kill me again, and Mango TV will be over.

Other TV stations are also in the same state of mourning, they might as well be Kuaiben!

The ratings are bleak. In fact, the first thing to worry about is not the program group, but the advertisers.

Money is spent, no one watches it, and the advertisement does not see the effect. This is the biggest problem.

Everyone is dying of worry!

If Longing for Life continues to maintain a ratings of around [-], the only solution they can think of is to change the broadcast time!

Change to Friday, or Sunday.

Or simply, when your CCTV is over, I will broadcast it again, okay?

Of course, there is another person who is also in pain.

Backgammon chairman - Duan Yonglin! !

At this time, Duan Yonglin had an idea, it was broken, let CCTV do the trick! !

Grab a calculator and do the math.

According to the naming contract signed by BBK, the base price is 4 yuan per issue based on the ratings rate of 50%.

Ratings track to 5%, plus 5.

6%-10%, plus 10 for each point.

More than 10 to 20%, plus 15 for each point.

20-40, 30 per point.

More than 40, a point of 60!

Based on 20% ratings, he would have to pay 255 million for the naming fee for today's issue alone.

There are still ten episodes to come!If the ratings are maintained, Bubu Gaoguang's naming fee for Longing for Life will exceed this year's CCTV advertising bid king.

This year's bidding is only 2000 million! !

Duan Yonglin was a little dumbfounded, what a loss!

As everyone knows, other advertisers think so too.

Because all contracts signed with CCTV are floating ratings, including BBK, the advertising fee for "Longing for Life" was 9 million yuan for the September 8 issue alone.

When they got the CCTV Furui ratings report, everyone was terrified.

Fortunately, it's less than twenty, more than twenty, one point jumps 30, who doesn't feel pain?

Finally, Duan Yonglin called Qi Lei again, "President Qi, let me tell you, you are taking advantage of me again!"

"I don't care, you have to give me that platform promotion! Moreover, you have to give me more strength!!"

Qi Lei is also speechless, the ratings are low, you said I took advantage, now that the ratings are high, you still say I took advantage?Why did you say anything?

"Don't worry! The audience is just looking for something fresh, and the next issue will not be so frenzied!"

Duan Yonglin, "Really?"

Qi Lei, "Really! Besides, the next issue will show a little bit of the main theme, and the audience doesn't like it very much."

Duan Yonglin immediately breathed a sigh of relief, "That's still worse..."

But when I think about it, it's not right!Isn't it just for people to see me?If you don't watch the show, the advertisement is not for nothing?

"That won't work either! Don't mess around, it's a program that was finally raised."

Qi Lei chuckled, "It's okay! If the program really doesn't perform well, I'll give you half a year of internet promotion!"

When Duan Yonglin heard this, he felt relieved.

It was Qi Lei who hung up the phone and snorted, "You old stingy man, just wait!"

As a result, the third episode aired on September 9th, and the ratings were frightening to death.

28.41! !!

All the advertising masters are numb, especially Duan Yongping, the 500 million yuan of the first episode of the show is gone, and the money grabbing is not as robbing as you are, right?

"Longing for Life" single-issue advertising revenue hit a new high - 3870 million! !

There's no way, I'm too good at playing, not to mention that ordinary viewers can't stop, all the colleagues in the local stations are numb.

You are too good at playing, right?

Can the main theme be shot like this?

And when the third episode was broadcast, colleagues also realized that it was over!

Now it is no longer a question of considering changing the broadcast time.

They are all from the media background. If you can't figure out the first episode of the program, you can't figure it out in the second episode. If you can't get the pulse of the third episode, it's a question of level.

Everyone realizes that in the future, this kind of outdoor reality show will probably replace the traditional host indoor variety show.

Whoever still clings to the original trump card variety show will be eliminated.

The TV variety show industry may be about to change!

Several courageous TV stations have already begun to consider producing their own reality shows.

It's just that, after all, it's a new type of show, and everyone doesn't know what to do with this reality show, what theme to choose?

And CCTV is also planning ahead.

Zou Chengbin understood that he was superficial, Qi Lei didn't overthrow his desk this time, but the entire industry's desk.

To put it a bit scary, at least local satellite TV's variety shows are about to face another reshuffle.

I don't know how many of those once-familiar ace programs will disappear in a very short period of time.

Chapter 364 The Main Theme on the Mahjong Table

The third episode of the program has attracted the attention of the local satellite TV counterparts because it is too subversive.

Although the first two episodes were wonderful, they still didn't break out of the original flaw, that is:

Rural life is not the life that most viewers yearn for. It is entirely relying on the family's funny and beautiful scenery to support the main body of the show.

As for the third issue, to be more honest, the first two issues are not on the same level as it.

The audience almost burst out laughing, but unknowingly, they accepted a proposition of the main theme.

This is also the only reason why other colleagues lamented that the main theme can still be played like this.

……

The beginning of the show was full of hilarious scenes, but in the last episode, Hua Tsai, Xiao Ma and Wang Piku bumped all the way and finally reached their destination.

Pushing open the courtyard door in confusion...

At the beginning of the third issue, after a brief review of the content of the previous issue, five people greeted the distinguished guests warmly and carried their bags and luggage.

"Is everything in place?"

……

"I've seen it, it's all there!!"

……

Even Leslie Cheung and Sister Mei had green eyes, and the audience in front of the TV laughed like crazy.

You must know that the audience is based on the broadcast timeline as a reference.

Therefore, half a month has passed since the broadcast started on September 9, and they naturally feel that the family has not eaten meat for half a month, not just a few days of actual filming.

I really feel sorry for Zhang Guorong and the others.

Wang Fuqiang's family was waiting in front of the TV before eight o'clock. What kind of fast book, what kind of variety show pioneer?

The remote control is welded dead, and the advertisements are waiting eagerly, for fear of missing a shot.

And the show did not disappoint the family at all.The five rushed forward to pick up the luggage, Hua Zai and Wang Piku still looked flattered, Lian Dao's host was too polite.

The family laughed like crazy.

The daughter leaned on the sofa, "Hua Zai is too naive, how can he be polite to you? He is polite to meat!"

Wang Fuqiang's daughter-in-law recalled: "Dinner, did you cook the last bit of rice porridge? It will take a whole night, and you will be hungry."

Wang Fuqiang also pursed his lips and smiled, which was really interesting.

However, he was looking forward to Hua Tsai, Wang Leather Pants and Brother Xiao Ma who had complained bitterly all the way, the shock the next morning.

Because of the first episode, Wang Fuqiang specially watched the replay, and the scene of opening the window in the early morning really shocked him.

The next step is to assign a room to check in.

Before going to bed, Brother Xiao Ma was still complaining, "Tossing all day, just to eat hot pot."

Hua Tsai also couldn't stand it, "I'm more miserable, okay? I came here from Hong Kong."

Then, there was the big shock of the morning.

Wang Fuqiang was completely brought into it, as if he also lived in Mufu.

When Hua Tsai and Xiao Ma opened the curtains, the morning mist almost floated into the room.

Wang Fuqiang slapped his thigh, "You still complain!? Are you scared!?"

At this moment, audiences all over the country have a kind of release like watching a cool article.

So much fun!

Then, the three guests who were astonished went downstairs, and saw the one who boiled water, the one who washed vegetables, and the one who cut meat.