Homecoming of Rebirth

Page 823

The deputy director shook his head with his hands behind his back, "It's a pity that it's only one point away. It's fifteen. I prefer fifteen."

"..."

"..."

He was greeted with a row of white eyes, this old and unscrupulous man!

But having said that, it's a pity for the deputy station to say that.

Why didn't it break 15?It will be even better when our news reports tomorrow.

A leader suddenly suggested to Zou Chengbin: "Why don't you... broadcast the news?"

Zou Chengbin thought for a while, "Keep a low profile, keep a low profile, just mention the noon news, evening news, and variety show news!"

Everyone, "..."

Is this still low-key?

※※※

"14.89." This number is quite invincible in prime time.

And at ten o'clock or eleven o'clock on Sunday, what does it mean to go to work the next day?

It means that as long as there is a TV set in the whole country, as long as it is turned on, the three sets of CCTV are basically locked.

Pity.

Still, it's okay!

Did not break Kuaiben's record, but also gave birth to several firsts.

The highest ratings record in the history of domestic variety shows...

Domestic variety shows, rebroadcast ratings records...

Viewing records of all CCTV channels at ten o'clock...

Domestic Sunday [-]:[-], except for the Spring Festival Gala, the highest ratings record...

CCTV variety show, a single advertising revenue record...

"call!!"

Zou Chengbin took a deep breath and patted the office chair, "This step... is the right one!!"

While talking, Zou Chengbin tried to push his big computer screen away, and said to the crowd, "Look, let's see what netizens say about our CCTV."

A group of TV leaders gathered together to take a look, and the screen was full of "CCTV is mighty!!"

Immediately, there were mixed feelings in my heart, and I finally said: "Going right!!"

Zou Chengbin smiled. With this sentence, there will be no resistance to CCTV's change.

And the first thing he wants to do is...

What is it?

correct!

Glaring sharply, "Contact Duan Yonglin and ask him to increase the advertising fee for us!"

"Ha ha ha ha!!"

Everyone laughed, this joke is quite funny.

14.89...

You have something to brag about, but you don't know if the next premiere will break this record! !

If it rises again, Duan Yongping will probably cry.

And Qi Lei, who only got the news the next day, ran home from the village committee, and when he was still outside the door, someone yelled, "Sister Mei! You don't need to smash the boulder in your chest!!"

Sister Mei wanted to kick him to death!

Chapter 363

I was ridiculed by all kinds of ghosts and snakes for a day yesterday, but the ratings of the rebroadcast skyrocketed. CCTV will definitely not keep a low profile.

Therefore, on September 9, CCTV bombarded the whole day from the noon news to the evening news, plus various programs of the Variety Channel.

In case people across the country don't know, CCTV has made a very popular variety show.

The audience rating was 14.89%, directly smashing Kuaiben's variety show ratings record that had just been maintained for a day.

Are you mocking me?Especially that who! !The Beijing News?

"DFSK" even made a column overnight, focusing on the impetuous and immoral behavior of the current media.

Obviously, the average ratings of the first broadcast have already passed 3, so we have to use the lowest ratings of the first broadcast to make an argument.Are you slapped in the face?

This kind of eagerness for quick success and instant benefit, exaggerating the facts is unacceptable.

As a media person, this tendency to deliberately conceal news facts is very dangerous.

Especially the host, Li Chunyan, who said it was impolite, and all they had to do was report their ID cards to the Beijing News.

Even some sensitive viewers noticed that CCTV seems to have changed. In the past, they didn't bother to respond to such things.

Moreover, in the past, even if it was critical news, a unit as large as the Beijing News would keep a little bit of sense, and would not call names so blatantly.

Originally, many ordinary people just watched the fun, but at the end, they didn't know who they were scolding.

This time, everyone can understand.

Is this going to change the style?

As everyone knows, it really isn't.

Be it Zou Chengbin or other leaders, they still have capacity and self-restraint.

This kind of thing is not taken to heart at all, even if you want to beat the Beijing News, you don't use news means.

As the leader of the TV media, there are ten thousand ways to control a small newspaper, so there is no need to make a fuss.

Of course, Zou Chengbin didn't intend to make use of the topic to promote the transformation of CCTV's image?

Not really.

So how did this name-calling program come about?

Hehe, the leader doesn't care about it, but the people below don't have such a big pattern.

How dangerous is it?

If the replay hadn't been reversed, "Longing for Life" might have been scolded by them, and it would be completely unable to turn around.

The co-production center will also suffer heavy losses. The good life I was looking forward to just now has not been over for a day, but you, the Beijing News, almost took the lead in destroying it.

Don't these people hate you to death?

Moreover, if these people want to touch you, it will be uncomfortable.

In addition, there are some small-minded leaders among the leaders. It just so happens that the program plan of the subordinates has been submitted. After seeing that there is nothing that cannot be broadcast, it will pass the review.

But the Beijing News was killed.CCTV's roll call, the public discussion and resistance it triggered are not a joke.

The intuitive impact is that sales have plummeted.

While the majority of netizens praised "Longing", they also scolded the Beijing News to heaven.

This wave can be regarded as losing the wife and breaking the army.

Back to the show itself.

Looking back at the development history of domestic variety shows, if we use the standards of later generations to set the tone, the two most important watersheds, one in the mid-90s and one in 2013.

In the middle of the 90s, due to the strict requirement of being a star, local satellite TV had to produce a variety show on the satellite TV channel.

It was also in those few years that domestic indoor variety shows began to emerge explosively and became the mainstream of TV entertainment.

Among them, the success of Kuaiben actually has little to do with the program setting, but because Mango Channel has made two new attempts.

First, they let the host of Kuaiben no longer speak to the scene, but to the camera.

Before Kuaiben, all variety shows in China were party hosts. The hosts faced live audiences, and the function of the camera was only to record.

After the fast book, the host began to speak to the camera, and the subject of communication became the audience in front of the TV, which greatly shortened the distance between the audience and the program and enhanced the audience's sense of immersion.

The role of the lens is no longer just to record, but to become a communication tool.

Second, Kuaiben is the first variety show in China that throws away the script and gives the host free play.

Kuaiben's previous variety show was similar to the Spring Festival Gala. It really couldn't be wrong with a word. If it was wrong, it would be an accident.

Therefore, it is inevitable to give people a sense of alienation.

From the beginning of the quick book, the script is just an outline and a process. What language to use in the middle and how to connect it are left to the host's free play.

The result of this is that the personal style of the host must be embedded, creating a batch of personalized hosts.

Personalization further narrows the distance between TV viewers and programs.

……

The second node, 2013.

Reality shows began to shine in China, and from then until Qi Lei's rebirth, TV was basically the world of reality shows, and indoor variety shows and TV dramas had to be sidelined.

In the era when the host played tricks on the camera, he passed away quickly.

So why can reality TV replace the previous era?

Just because the core of reality shows is "truth", not "show".There is almost no distance to show the most authentic side of entertainment stars, satisfying the curiosity-seeking psychology, and experience the exciting program process in the fierce confrontation.

The reality show weakens the connection media such as the host and the camera, allowing the audience to have direct and close contact with the reality of the star.

Zero distance!

In the final analysis, entertainment is also the dissemination of information, the dissemination of happiness and relaxation.

And as long as it is information dissemination, the biggest obstacle is distance.

Whoever can shorten the distance can occupy the high ground of communication, and entertainment is no exception!

In terms of narrowing the distance of the audience and immersing themselves in it, the reality show is a blow to the host variety show and party variety show.

This is also the reason why Qi Lei confused the ratings of the first broadcast and didn't quite believe it.

Regardless of whether you are in 2013 or 2001, this thing has nothing to do with aesthetics, so it is impossible to hit the street.

The broadcast of the second episode also confirmed this point.

After a week of heated discussions, the second issue of "Longing for Life" arrived as scheduled on September 9.

And the day of September 9th is also destined to be remembered by domestic TV colleagues, known as——

Devil Saturday!

※※※

At the end of the first issue, the family was fighting wits and courage with the villain director, and started buying daily necessities with 100 yuan, and finally it was dark, and it ended there after eating the first decent meal.

The main content of this issue is from the "hardship and extreme hardship" of the family to the period when Qi Lei and Zhang Guorong start the white wolf with empty gloves.

Zou Chengbin and several CCTV leaders are looking forward to it. The ratings of the premiere broadcast this time will not be so ugly, will they?

As a result, when the data of CCTV Furui came out, several people were dumbfounded again.

Start broadcasting on 16.13! !Jumped directly to 15.

By the end of the show, 19.94%, just barely breaking twenty.

Moreover, there is no need to think about the third period, it will only be higher than this, and will not be lower than this.

Because at the end of the second issue, it was Hua Tsai, Wang Leather Pants, and Brother Xiaoma who pushed the door into the courtyard and officially became the picture of longing for guests.

The audience was pleasantly surprised that there was still a treat session! !

……

Then, a group of people were dumbfounded.