Homecoming of Rebirth

Page 803

In fact, in 2001, those ace variety shows including "Happy Camp" were a bit too childish from the perspective of later generations.

For an indoor variety show, invite some big stars to chat, play games, use the star's eyeball effect, and the host to enliven the atmosphere.

Ordinary people in this era may watch it with gusto, but that's because they haven't seen anything better.

Many people say that mainland variety shows are getting better and better because of the introduction of Korean variety shows.

In fact, it has nothing to do with those. The real essence lies in creating an antagonistic relationship.

Let's count down the variety shows that have been popular in China.

The draft category is to create confrontation between players, the category of breakthrough level is to create confrontation between guests, and the reality show of experience category is to create confrontation between camps.

Whether it's the director team and the guests, or the red team and the blue team, only when there is a confrontation can the audience be brought into it immediately.

It's not the kind of fake and empty, the host can liven up the atmosphere, the guests can play a game, and they can be compared by making a fool of themselves.

Of course, the most grandson among them belongs to the famous blind date show.

It creates antagonism between men and women.

As long as you understand this point and cooperate with a program that is not too brain-dead, there is no reason why it should not be popular given the current lack of entertainment for ordinary people in China.

Reversed, the first one is the villain director.

When Fatty Wang scolded Zhang Guorong, a villain scolded the protagonist. This kind of strong contrast will make the audience suddenly wake up. This is not a struggle between the decent and the villain, but just the confrontation between the director team and the guests.

There is no such thing as a good guy or a bad guy.

(Okay, Qi Lei was originally supposed to act in this part, but Fatty Wang strongly requested him to do it, and he also wanted to be an image.)

The second reversal is the cost of living.

It is the poverty of Mufu villagers.

Is 200 yuan a little?

To be honest, even in this day and age, it's a little less.

For at least 90% of urban residents, the family's monthly expenses are definitely more than 200 yuan.

However, through the mouth of Fatty Wang, he told the two stars and the audience that it was quite a lot. For the villagers of Mufu Village, 200 yuan is enough for a year!

This reversal is the most important point when the program is recorded here. It seems that the audience can't notice it.

Because, this turning point neither deviates from the main theme set by Qi Lei, but also allows the audience to accept the rural life setting that may not be pleasing to the eye, but also increases their sense of expectation.

More importantly, Zhang Guorong reduced the two hundred to one hundred.

With 100 yuan, two celebrities who are used to being extravagant, how will they spend a month?

This sense of expectation, in 2001, was full.

In addition to these, there is actually an implicit sense of expectation, that is:

Up to now, Zhang Guorong and Mei Jie have caught fire with the villain director, and also revealed a corner of Mu Fu Village.

But, the instigator—Mr. Qi, hasn't appeared yet!

Subconsciously, the audience will sympathize with Zhang Guorong and Sister Mei, as well as the villagers of Mufu Village.

It's so pitiful that there is such a poor place under the prosperity!

This is the maternal side of human beings, and it is also the good side.Especially Chinese culture will have strong sympathy for the weak.

And this kind of empathy is natural, and it will make the audience look forward to how much role Xiao Qi, the "rich man" persona, will play here.

For a long time, ever since Qi Lei appeared in the public eye, he gave people the impression that he was bohemian.

But under Zhang Yang's personality, Qi Lei's actions and remarks are all very positive and popular.

In addition, the Internet cafe chain started from scratch, the stunned youth absorbed Nan Guanghong to build the system, "Legend" was fearless in the face of internal and external attacks, and the hand-to-hand Imagination Lao Liu achieved great success.

Even though Qi Lei never set up a character for himself, in the eyes of the public, his various performances have actually been set up by someone.

Bohemian, righteous in heart, elegant and decisive in every battle.

What's this?Just like the image of a chivalrous man fighting for righteousness and fighting with his sword!

Putting this persona in a poor place like Mufu Village, among Leslie Cheung and Sister Mei who only earn 100 yuan a month, and with a director who is a villain in front of him, what effect will it have?

Will Mr. Qi's arrival change the embarrassing situation of Zhang Guorong and Sister Mei?

Even some sympathetic viewers will have another expectation, that is:

The villagers in Mufu Village are so pitiful. They are so poor while guarding the peerless beauty.

Mr. Qi, who is rich and powerful and often shows his image of justice, can he be more generous and change the poverty here?

This is tantamount to setting an implicit agenda among the audience, that is: Will President Xiao Qi change the predicament?

At the same time, this is another application of [Frame Theory].

As I said before, [Frame Theory] is not just about setting a frame for the public and simplifying the process of cognition of information.

For example, as soon as the program team came up, they subtitled Fatty Wang as a villain director, directly bringing the audience into the framework of the director's confrontation with the guests.

The framework theory, in addition to this application, actually has a feature that is quite practical for ordinary people.

That is, a second expression of the same event.

To put it bluntly, the same information, but different ways of expressing it, will bring completely different effects, or even different results.

This is the second characteristic of the framework.

Using a case in a communication textbook to illustrate: If a certain country wants to conduct an overseas military operation, it may cause a large number of casualties of innocent civilians.

When applying to Congress for this action, there are two ways to describe it.

And these two expressions will bring completely different results.

One is, "This operation may cause 100% civilian casualties, about [-] people."

Ten percent!Very high.

100 people are too many, and those sanctimonious virgin whores in a certain country are absolutely unacceptable.

Not sympathy, of course, but the issue of votes.

Think about it differently, if you were the one who decided whether to do it or not, would you sacrifice a hundred innocent lives without thinking about it?

How would you choose?

At this time, the second expression is needed.

The second description is: "This operation may save 90% of civilian lives and reduce civilian casualties to about 100."

This kind of description, how do you see the reaction of the Virgin Mary bitches?

If you were given a choice, what would you choose?

This is, for the same thing, setting different frameworks can bring about different results.

The same is true in work and life.If you feel that the information you are going to explain may cause harm or disgust to the audience, and may be rejected by your elders and superiors, then you may find another way to express it.

Implemented in "Longing for Life".

If, in the program, a few guests sat down and directly talked about helping the poor and helping the villagers.

"It's very poor here, what should we do..."

"We have to do something meaningful, how..."

This is a slogan, it is the main theme, it is a very positive energy, and it is also a lofty theme.

But will the audience buy it?How many people buy it?

A variety show, who wants to watch you help the poor in a fake way?

Singing the main theme here is driving the audience away.It was what Liao Fanyi was worried about before, and it didn't conform to the public's aesthetics.

However, through means such as speech skills, scene setting, plot reversal, emotional gap, agenda setting, etc., the audience subjectively expects these people to do something, and expects the program group to help Mufu villagers. This is not the main theme. It's a refreshing little Baiwen'er.

Of course, it is far from the time to lead to this theme when the photo is taken here, it is just a foreshadowing, it can be regarded as the second step of foreshadowing.

The first step is actually the bad road when we came here.

At the suggestion of the young eagle class, Fatty Wang devoted a lot of space to that bad road, and even deliberately exaggerated the bad road.

Sound effects, visuals, soundtrack, plus the real reactions of Leslie Cheung and Sister Mei.

The second step is 100 yuan a month and the villain director, leading to the foreshadowing of poverty in Mufu Village.

It's all foreshadowing.

And the next foreshadowing is more mysterious and more exciting.

According to the sequence of the main film, the camera should turn around and cut to Qi Lei driving his big G, with Yang Xiao and Tang Yi, doing reciprocating motions up and down on the washboard road.

During this period, Tang Xiaoyi and Qi Lei...

"Hey!"

"Ah, ah, ah... ah, my god!" The authentic taste of the big stubble in the Northeast.

Coupled with a little voice-over, it was Zhang Guorong and Mei Jie who passed the washboard road last night.

"I lost..."

"What the hell!"

When Hong Kong people meet people from the Northeast, the huge contrast between the south and the north is immediately apparent.

Tang Xiaoyi sat in the back seat and was bumped up and down, "Broken car! It's useless except for flirting! It's so bumpy!"

Qi Lei teased, "The road is uneven, don't blame the car!"

Touching the steering wheel, "In addition to Sao Bao, it also runs very fast!"

Yang Xiao was bold, "Two brothers, can you calm down for a while?"

Tucao said: "Didn't you agree to harm those two people? Why do you feel that we can't even get good money for ourselves?"

When Tang Xiaoyi heard this, he also looked at Qi Lei, "That's right, how could it not be a disaster, pick such a place? Did you pick it, or did the villain director pick it?"

Qi Lei rolled his eyes at the two of them, "Does the villain director have this vision?"

Drive carefully, "you will know later."

This is to emphasize the contradiction. The three of them wanted to cheat Zhang Guorong and Sister Mei, but they chose such a difficult place to go.

It's just that the audience knows that the villain director is actually cheating them.

Then, who is this villain director?I have been playing mosaics, and I have always used voice-changing electronic sounds.

The audience will become more and more curious about who is the villain director.

Of course, the [stereotype] of Lulan is completely solid, and there is no need to exaggerate this factor in the future. As long as the audience mentions entering Mufu Village, the first thing that comes to mind is the beautiful scenery, and the second is that the road is too bad.

It was already afternoon when Qi Lei and his party arrived at Mufu Village.

At this moment, Zhang Guorong and Sister Mei had already accepted this kind of house-playing game, and they were sitting at the dining table in the pergola in the yard, holding a small book to settle the accounts!

The main thing is to calculate, what kind of wealth does this family have.

A small vegetable field, a potato field, a corn field, four chicks, a goat kid, some farm implements, and some tools.

There are also ten catties of rice, a small bottle of oil, and some seasonings.

All in all, there are quite a few things.

Seeing Qi Lei and his friends coming in, Sister Mei slapped her head, "Fool! What are we doing here? Such a big boss, let him come!"

When Zhang Guorong heard it, yes, he and Sister Mei immediately went up to greet him, acting exaggerated and asking for warmth.

They are very familiar with Qi Lei, but it is the first time they meet Xiaoer and Tang Yi.

After saying hello, Sister Mei pulled Qi Lei to the table, "Assign the task!" with a patriarchal attitude.

"I am mother."

When Tang Xiaoyi heard this, he bared his teeth: "You are so young."

Sister Mei smiled shyly, "You son of a bitch, don't interrupt!"

Pointing at Zhang Guorong, "He is father!"

Tang Xiaoyi came again, "I can't scream."